Goal Setting - Why Set Goals?


How clear are you on your future direction? What are your goals – for the next 6 months, 12 months, 3 years, 5 years….and beyond?

The Harvard MBA graduate class of 1979 were asked about their future plans and surprisingly 84% of those graduates had no specific goals defined; 13% had goals (but not in writing); and just 3% had clearly formulated, documented goals with associated plans.

A decade later when the graduates were surveyed again, the 13% of the class who had goals were earning, on average, twice as much as the 84% without goals; and the 3% who had clear, written goals were earning around ten times as much as the rest of the 97% put together.

Whilst we are not suggesting that human worth or success should be determined by financial earnings, this experiment certainly points to the connection between intention and outcome.